Lusid Brand Building Strategy
Lusid is a reflection of the music festival connoisseur's profound admiration for music, art, and luxury. The research and insights in this project were conducted to develop a five-year brand-building strategy based on the forecast of future marketing and consumer trends. Targeting the key components, building brand equity, and creating a unique and lasting image in the market.
Role
- Led research on the social and technological sectors under PESTAL analysis
- Proposed five-year brand-building strategy
- Co-developed brand strategy and marketing mix
Applications
- Adobe Indesign
- Canva