EQUINOX Geographic Expansion
Equinox currently distributes its products through its on-site locations and website. They are currently only available in North America and the United Kingdom, but our team believes there is an opportunity for the brand to establish itself as a key player in China. Shanghai specifically has the luxury consumer we are targeting, and we are confident the product value proposition would excel in this environment. With the rise of the Chinese fitness industry, and the current lack of an established, luxury chain of gyms, Equinox will leverage its strong association with prestige and service to win over the new market.
Role
- Utilized normative method, selecting the best location for the new EQUINOX store
- Developed marketing strategy and the store design
- Stimulated estimated future sales and income projections
- Instructed product plan
Applications
- Adobe Photoshop
- Adobe Indesign
- Adobe Premiere Tool