Aēsop Phygital Campaign
A well-considered skin care regimen is one that is tailored to each individual, taking into account such factors as environmental conditions, lifestyle, and most crucially, skin type. Based on that, I created this campaign aiming at building an app using AR technology, providing customers with skin diagnostics to personalize or bespoke products. In addition, the convenient app also offers a question form to further understand consumers' needs in order to find the formulation best suited to their own skin.
On top of that, the interior design was created to support the Los Angeles Pop-up store, which will be used as a place for customers to enjoy both digital and physical experiences while surrounded by products for them to try on.
Role
- Creative Director
- Developed conceptual Aesop application
- Identified target customers
- Established the pop-up store rendering
Applications
- Adobe Indesign
- Adobe XD
- Adobe Illustrator
- Floorplanner